KLM Royal Dutch Airlines is the first airline in the world to partner with Airbnb. They now offer Airbnb accommodations with every destination on their website. To promote this partnership and showcase KLM’s innovative character, we created a unique activation campaign: The Airplane Apartment. A 285-seat passenger plane transformed into a luxury loft and offered as a temporary Airbnb accommodation. To stay in this one-of-a-kind apartment, we asked people to simply book it on Airbnb and let us know why they should win. We received over 10,000 of these booking requests.

KLM Royal Dutch Airlines is the first airline in the world to partner with Airbnb. They now offer Airbnb accommodations with every destination on their website. We were asked to introduce this partnership and showcase KLM’s innovative character with a story that would be talked about. Especially by Airbnb users and KLM passengers. What better way to do this than to transform a 285-seat passenger plane into a luxury Airbnb accommodation?

After we put the apartment up on Airbnb, both national and international press, like Mashable, CNBC and the Dutch RTL4 national news, picked up our campaign. The listing on the Airbnb website itself was viewed over 370,000 times within the two weeks it was live and we received over 10,000 booking requests. The online video of our guests’ surprising stay was viewed over 3 million times. The Airbnb listing and the video generated a combined reach of 12.4 million on Facebook.

The two brands were literally brought together in this activation. To promote the fact that you can now book unique Airbnb accommodations through klm.com, we created the most unique Airbnb accommodation of them all: a 285-seat KLM passenger jet.

To stay in this once-in-a-lifetime accommodation, we asked people to simply book it on Airbnb and let us know why they should win. A week before the event took place, we selected three lucky winners that were flown in from anywhere in the world. In the online film, we showed how these people had the experience of a lifetime and how KLM did everything possible to make its tenants feel at home, in true Airbnb fashion.