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DDB & TRIBAL WORLDWIDE AMSTERDAM, Amsterdam / ACHMEA / 2015

Awards:

Shortlisted Cannes Lions
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Film
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Overview

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OVERVIEW

BriefExplanation

Two not so professional burglars visit an ultra-modern mansion. A mansion that literally opens its doors to them. When they attempt to climb over the electric gates, it automatically opens -- as does the front door in their dumb attempt to unlock it with a tiny paperclip. As they go through the house, the owner's automated-everything helpfully points out all the expensive stuff. It lights up paintings, sets off the robot vacuum, plays music over the designer speakers and eventually reveals a big hidden TV screen. And when they think it couldn’t even be better. The duo looks at a marvellous electric sports car, which was just revealed to them by the opening of the garage doors.

Are they that good, or is this robbery to good to be true…?

Centraal Beheer insurances is using the ‘Just call us’ tagline for 30+ years. It's Holland’s most famous campaign.

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