Kuwait is an oil rich country and the citizens and residents enjoy a very good lifestyle. Personal grooming is considered important and people visit hair and beauty salons frequently. And salons are one of the few places where people feel cut off from the world, since they are not able to access their mobile phones and tablets. Also people don't usually like to pause the stylist or hairdresser repeatedly in the middle of a session, as it may lead to a bad hair day. We had to find a way to re-connect people with their favorite gadget, so they could catch up with their social world without interruptions. Plus the solution had to be cost-effective and achieved with a minimal budget.

The solution has been soft launched in the country to all the leading Hair salons. In Kuwait alone, there are over 2000 salons and everyone of them will be covered in the coming phase.

We designed and produced a first-of-its-kind Hair Salon apron with a see-through plastic window. Through this transparent window, the person can easily view the phone or tablet screen under the apron and carry on about their social networking, chatting, gaming or surfing. These aprons were distributed to salons for free, as an initiative from Wataniya Telecom who wanted their customers and even the competition customers to enjoy their hair salon time. Hair Salon owners were just as excited as the Apron kept customers happily engaged during the session.

The see-through window Smart Apron is created specifically for the brand Wataniya Telecom and distributed directly to the consumers.The Apron is now being deployed across the Middle East region and worldwide, through Wataniya Telecom subsidiaries.

One of the most important aspects is the simplicity of the solution. These hair salon aprons were produced, packaged and distributed for less than a dollar each.

- The Apron is now being deployed across the Middle East region and worldwide, through Wataniya Telecom subsidiaries.

- Mobile phone usage is at its maximum today. People are interacting and connected to their smartphones all the time, except while sleeping. In such a scenario, this new medium changes the game and provides a new business opportunity for not just for the client, but the telecom industry as a whole.