Provide an advertising solution for Wataniya Telecom to stand up against the media heavy competition, with an engaging twist, minimal budget and lasting impact.

With a new telecom operator about to enter the Kuwaiti market, the company and the agency was faced with a challenge. Around the same time, another regional competitor rebranded itself and was predominant in the media. For Wataniya, the need of the hour was not just to respond, but also innovate.

Over 20,000 desktops currently display the Wataniya Calendar.

That’s 20,000 message hits everyday.

The calendar also acted as a dipstick for a full-fledged campaign.

Communication is intrinsic to any telecom operator. With Wataniya Telecom, the agency decided to take things further with expressions from the world. And at the same time engage the customer everyday, right on his desktop.From castles to cars to corkscrews, we captured the inanimate around us in ways that they leaped out and began to talk. Now how could we further this?

The calendar is also designed with a flip mechanism, so that one can mix and match the various inanimate faces to reflect their daily mood.