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THE CHASE

HUNGRY MAN, Los Angeles / GREY / 2013

Awards:

Shortlisted Cannes Lions
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Case Film
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Overview

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OVERVIEW

BriefExplanation

The Grey Poupon mustard commercial "Pardon me" is considered by most as one of the greatest spots of ALL time (for those of us too young as it first hit our TV screens back in 1981, the original spot showed two distinguished gentlemen share a jar of Grey Poupon Mustard between their chauffeur-driven cars) And the spot elevated the brand way beyond a common condiment, establishing Grey Poupon as THE premium quality brand.

In the new two minute, mini epic the Grey Poupon is still "borrowed" but this time we see the 'lost footage' and what happened next… The jar wasn't returned! And the two chauffeur-driven aristocratic English gentlemen begin to battle it out in a car chase complete with machine gun champagne corks, caviar car slicks and a golf club duel.

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