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LULLABIES
FORSMAN & BODENFORS, Gothenburg / IKEA / 2011
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IKEA has a long running claim for their bed offer, ”Better Sleep for Everyone”. They wanted to revitalise the claim in a campaign that would engage every man, woman and child in Sweden, regardless of age, size or if they were in the market for a new bed. It seemed like a tough task, until we thought of something everyone, young or old, has a relationship to. Lullabies! Not lullabies produced in the traditional way, but in a new, modern way. Lullabies you’d be happy to pay for in a record store (if record stores still existed).
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