Moments belong to everyone – calendar milestones, like the end of year, are not in and of themselves a luxury experience. What is luxury or the purpose of luxury is to enchant those times, to make them memorable and precious.

This End of Year campaign aims to be global, with no frontiers in terms of age, geography or gender. No ideology is involved, only a true sense of imagination, an ability to cherish the dream.

As a constant storyteller, since l’Odyssée (2012), Cartier has tried to magnify reality, finding beauty wherever it may be, even creating it if it is lacking. A discipline particularly expected for a time of the year associated with joy, reconnection and wonders.

The end of the year is literally an eternal return, an annual brief, universally shared by all the luxury brands and beyond – stretched between the generosity of the EOY spirit and the business imperatives.

In this context, for Cartier, how do we change a calendar rendezvous into a creative gift, reconnecting history & contemporaneity, through mastery and imagination?

The Cartier fabulous Houses – the architectural wondergates.

Cartier has a visual story to tell – a story about those Cartier’s headquarters as “wondergates” – “Maisons fabuleuses”, where all cultures, people, and emotions converge. The campaign unites them all in an architectural chimera that invites us to cross the skies, sharing Cartier’s iconic creations everywhere and with everyone. A magical and oneiric ship featuring the iconic jewels of the Cartier’s collection, spread across 16 animated capsules and a series of dreamlike images.

"Architecture is where people meet”

There is a secret about Cartier.

More than brand, it is a Maison – a House as an architect could envision it, made of craft and emotions. A dream made by 3 brothers as different as they were complementary, who decided to settle in different places in the world – Paris, London, New York – to find the Cartier “Maisons”. Different places for different vibes, united by one spirit.

"Architecture is where people meet” says Kazuyo Sejima, Pritzker Price 2010. Driven by this truth, Cartier decided to connect the dots between people, places, and creations during this Holiday Season. A way to show that luxury is not about expansion, but connection.

Infused with architecture, the campaign celebrates the 3 maisons of Cartier – Paris, NY and London – consolidated into one magical and oneiric ship. This chimera, the place where all emotions and culture meet, invites us to a marvelous voyage, bonding people, places and designs for those festive moments.

This international campaign features all the iconic jewels of the House Cartier spread across 16 animated capsules and a series of dreamlike images.

Please find the results for Cartier end of year:

Media Activation recap : WW activation (30 markets) with several touchpoints activated (digital, print, OOH, DOOH 3D )

Website performance : X12 sessions on EOY page – 1.4M new visitors

CRM performance : +4% open rate email

Digital media: +135M completed video views