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THE ONLY WAY TO KNOW
WORK, London / SAMSUNG / 2016
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The ad shows young Olympic Games hopefuls battling through constraints both in life and in sport. Through Samsung Galaxy, youths are encouraged to forge their own path and share their journey on social media with the campaign #THEONLYWAYTOKNOW.
EntrySummary
All athletes, especially teen athletes, face a debilitating amount of doubt and pressure. To help fight these ever-present constraints of teenage life and empower teens to commit to sport, Samsung has partnered with the Lillehammer to help fight these said pressures and celebrate young athletes everywhere.
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