The idea is based on the fact that many people are afraid of going to the dentist.

The sounds of the dental office frighten a lot of people.

We decided to get attention by using unpleasant dental instrument sounds for 30 seconds of the audio.

We used the dental drill, probes, excavator etc.

To (sort of) torture the listener.

After that, we comforted the listener by playing beautiful classical music and explaining that there is a better way of dental care.

We hear sounds of different dental instruments for 30 seconds.

After that classical music turns on.

VO:

"Dental care can sound different.

Curaprox oral care – music for your teeth."