Lasers, cameras, speakers and lights were installed near the Left Bank pub. When anyone decided to pee there, lights turned on and speakers invited people to use our toilet.

Our target audience were the frequent clubbers and drinkers in Moscow.

We decided to get them while they are going from one bar or pub to another. (which is a usual practice)

When on a night out people sometimes decide to pee outside, while they are going from one bar or pub to another.

Whats better than to catch them by surprise and get them to our clean toilet from the streets.