We started from a compelling insight: with Servcorp, even a one-man-band can be a multinational company. We then engineered the ultimate proof: we enlisted a budding entrepreneur called Sebastien, set him up with a Virtual Office package with 6 international addresses, then sent him off around the world to build Sebastien International - The World’s Smallest Multinational.

Consumers followed and engaged with Seb through social media.We filmed his progress and created a web-series that we syndicated to relevant sites in our target markets.Retail ads and EDMs featured the web-series as evidence of what can be achieved with Servcorp.

Servcorp is the world’s second largest Serviced and Virtual Office provider. They provide small businesses with all the facilities of an office at a prestigious business address without the high costs of renting office space full-time. And, importantly, these facilities are available in 130 locations and 22 countries worldwide. Our task was to drive enquiries for Servcorp’s Virtual Office product, and brand awareness in Australia, the UK and USA.

261% increase in Virtual Office sales in the campaign period.One US businessman rented 6 Servcorp serviced offices as a direct result of following the Sebastien International web series. This represents half the campaign budget in 1 sale!Enquiries 88% over target.Over 210,000 web series views.Smallest Multinational attracted coverage on over 5000 websites.Over 400 news articles written on major business-news websites worldwide, including Forbes, Reuters and CNBC.The web-series content represents enduring proof of what is possible with Servcorp. Retail advertising and future campaigns will continue to drive to and refer to it.

Virtual and Serviced offices have traditionally been seen merely as a temporary measure for small businesses before they can afford their own “real” office.

The truth is far more exciting - with Servcorp, even the smallest small business can be a successful global player.

But with such a vast gap between perception and reality, it’s not enough to just say what’s possible and expect consumers to believe us. So we engineered The world’s Smallest Multinational as engaging, irrefutable proof.

Smallest Multinational is the first campaign of its’ kind in a usually very functional and relatively low-interest category.