The film encourages people to live life the way they want to by staying true to who they are, reflecting the brand’s DNA of celebrating self-expression. The film conveys the brand’s point-of-view that when you free yourself of society's expectations, there's no wrong way to live. From expectations around working 9-to-5 to dancing a certain way. From how you dress to posting your life on social media. And even what you drink.

High-profile Spanish influencer Alba Paul Ferrer features as principal cast (along with footage from her social media feed in the edit). Alba is a social media champion of single sex marriage.

Pick-up shots were filmed in Spain and iconic locations intentionally chosen to further land local relevance.

Ballantine’s has a strong heritage in music, especially via their Boiler Room partnerships.

The archive footage from a Ballantine’s x Boiler Room event, featured DJ Flaca from a female DJ collective called The Chica Gang which campaigns for safe space for women in club culture.

The film also features live action of Flaca DJing at home.

Indigenous Dance Academy (IDA) is an expressive South African dance collective … and a product of social innovation, giving local dancers the chance to earn money doing what they love.

We casted people who are real friends and in real relationships to capture authentic performances.