Film Craft > Film Craft
RATTLING STICK, London / THE GUARDIAN / 2012
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This film illustrates The Guardian’s new model of journalism through an ironic retelling of the classic fairy tale “The Three Little Pigs”.The strapline - “The Whole Picture” - was first used in the celebrated “Points of View” Guardian ad in 1986. This 2012 film recognizes that the way people consume news since then has changed so dramatically yet The Guardian remains committed to producing outstanding journalism and giving people the whole picture - in whatever form they choose to receive it.
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