Outdoor > Billboards & Street Posters
Y&R SHANGHAI / THE SAMARITANS / 2016
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It’s proven that talking to someone about your suicidal thoughts can save you. Yet in Hong Kong, because of cultural reasons, people don’t talk about their suicidal, depressing thoughts, especially with people they know. And unfortunately, many aren’t aware that anonymous helplines like The Samaritans exist. The Samaritans wanted to show that they’re there to guide you out of your darkest moments, with the power of talk.
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