Sexual harassment is a global, huge social problem that is far too often trivialized - even in public. That's why we sensitize people to the issue right there: in public, visible to everyone, yet often overlooked: On groped bronze statues. And we made them part of our installations.

Bronze statues around the world are united by one phenomenon. You can clearly see where people touch them again and again: on their breasts. Unfortunately, such unwanted touching is also the everyday reality for many women. That's why we launched UNSILENCE THE VIOLENCE.

UNSILENCE THE VIOLENCE sensitizes people to the issue of sexual harassment. The matter is often not taken as seriously as it really is and it's rarely seen how bad it is for women. That's why, together with TERRE DES FEMMES, we are standing up for those affected during Sexual Assault Awareness Month.

TERRE DES FEMMES has been campaigning against human rights violations against girls and women, against gender-specific discrimination and for women's rights for over 40 years.

Two out of three women in Germany experience sexual harassment in various forms and dimensions. And the assaults are often trivialized by the perpetrators and those around them. The affected often remain silent, due to shame or fear.

To symbolize the women affected, we used female bronze statues whose breasts are visibly marked - and made them their advocates.

With a cross media campaign in the form of installations, AI as well as online films, DOOH and a website, the important message reached people not only in Germany, but worldwide: Sexual Harassment leaves its mark.

And we want to finally put an end to this.

On April 8th we installed our outdoor message next to the statues and went live with an awareness film documenting the stunt on TERRE DES FEMMES’ usual social media channels - Facebook, Instagram, YouTube - as well as on a website created especially for this project.

As the statues are located at frequent places it was seen by millions of residents and tourists, it was picked up by journalists, influencers, feminist activists, and other users who spread the message further. It was quickly reported in the national and international media that drew attention to the cause.

With a budget of €0, UNSILENCE THE VIOLENCE had earned media impressions of 198 million within 48 hours, which corresponds to a media equivalent of €6.6 million+. 455 media reports in 18 countries, on 5 different continents picked up on the campaign.

Furthermore, DOOH generated a sponsored reach of 26 million impressions.

According to the German helpline, two out of three women in Germany experience such harassment. A shockingly high figure.

But sexual harassment is discussed far too little and is unfortunately still often either considered taboo or trivialized. Women in particular have to face this issue again and again involuntarily.

Female bronze statues, which are repeatedly groped by passers-by and tourists, are a symbol of what happens to 2 out of 3 women in Germany.