3 parts to the App:

uVIEW: lets you scan artwork, posters and locations unlocking exclusive tracks, and behind the scenes videos

uHEAR: lets you recognise tracks to find new artist content revealing rare footage and the option to purchase the track

uSNAP: lets you create by adding artist stickies to your photos & share them with your mates

An app fit for a global stage, deserves a global launch.

In celebration of The Rolling Stones album ‘Grrr’. Grrregory the Gorilla was unleashed on 50 global landmarks around the world, powered by sophisticated image detection and augmented reality.

-- The launch campaign generated substantial earned media value

-- Grrregory was seen over 250,000 times on global landmarks, with over 32,000 competition entries

-- A 28% click through rate to purchase the album directly from the app was achieved

-- Over 30,000 locations were tagged

-- GRRR was the biggest global album launch using augmented reality

-- uView is providing an avid user base with new ways to explore the music they love

-- Create a long-term engagement platform that connects fans and artists, and delivers ongoing commerce opportunities

-- Launch it with earned media only

-- Music is being disrupted and turned on its head. Artists are media brands. Access is becoming more important than ownership. Revenue streams are ebbing and flowing. But some things stay the same: fans want to get closer to the artists that they love, and look good in front of their mates

-- Meet uView: an Augmented Reality app for Android and iOS that rewards curiosity with music content that’s worth shouting about