3 parts to the App:

uVIEW: lets you scan artwork, posters and locations unlocking exclusive tracks, and behind the scenes videos

uHEAR: lets you recognise tracks to find new artist content revealing rare footage and the option to purchase the track

uSNAP: lets you create by adding artist stickies to your photos & share them with your mates

An app fit for a global stage, deserves a global launch.

In celebration of The Rolling Stones album ‘Grrr’. Grrregory the Gorilla was unleashed on 50 global landmarks around the world, powered by sophisticated image detection and augmented reality.

-- The launch campaign generated substantial earned media value

-- Grrregory was seen over 250,000 times on global landmarks, with over 32,000 competition entries

-- A 28% click through rate to purchase the album directly from the app was achieved

-- Over 30,000 locations were tagged

-- GRRR was the biggest global album launch using augmented reality

-- uView is providing an avid user base with new ways to explore the music they love