The United States is home to the second largest Mexican community in the world. It was caused by the historic inflow of Mexican-American farm migrant labour.It’s true, the United States is a little bit more Mexican every day. What if we see it in a humorous way?The radio campaign relies in one basic principle: in any English language sentence you can find a spanish Mexican word.

ANN: The United States is becoming increasingly Mexican.Here’s the proof: let’s pick any sentence in English.MVO: Well, I need your company address please.ANN: Now, we’ll show you the hidden message in Spanish.MVO: Well, I need your company address please.Well, I need your company address please.Your company address pl...Company dress. Compan dress.Compadress.Compadress.Compadres.ANN: Compadres! The United States, becoming increasingly Mexican.Starting in July, we'll be flying to Los Angeles, San Francisco and Oakland airports.SFX: DingANN: Volaris.

ANN: Estados Unidos cada vez es más mexicano.Aquí la prueba, tomemos cualquier frase en ingles.

MVO: Well, I need your company address please.ANN: Ahora veamos el mensaje oculto en español.MVO: Well, I need your company address please.Well, I need your company address please.Your company address pl...Company dress. Compan dress.Compadress.Compadress.Compadres.ANN: ¡Compadres! Estados unidos cada vez más mexicano.A partir de julio volamos a Los Angeles y San Francisco al aeropouerto de Oakland.SFX: DingANN: Volaris.