Film > TV & Cinema Film

ESQUIMALS

TERAN\TBWA, Mexico City / FUD / 2016

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Overview

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OVERVIEW

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Motherhood. It's been called the hardest job in the world - and rightfully so, especially when it comes to mealtime.

In a series of humorous and highly-relatable TV spots, the brand reminds us of the complicated job of being a mom, especially when it comes to feeding hungry little ones. The stories (and struggles) develop in several different scenarios ranging from the Stone Age to Antarctica to a magical fantasy world.

EntrySummary

In Mexico, advertising for moms is full of cliches: everything is perfect, they're always happy... But, in the real world, it's not truth because it's never easy for mom.

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