Cannes Lions
CHEIL WORLDWIDE, Hong Kong / JBL / 2018
Awards:
Overview
Entries
Credits
Description
‘Block out the chaos’ illustrates the intolerable noise that can be avoided, thanks to JBL’s noise-cancelling headphones.
Execution
From screaming world leaders to shouting football managers, every intricate detail was meticulously designed to convey the tension of extreme chaos. The intolerable noise was blocked out with negative space that represents the calming effect of JBL’s noise-cancelling headphones. The intricate design became a striking representation of the brand. And the meticulous craftsmanship became a symbol of its unwavering devotion to pure music.
Outcome
JBL had found its voice. The posters became a striking representation of its noise-cancelling headphones. And the meticulous craftsmanship became a symbol of its unwavering devotion to pure music.
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