Learn how the soft drink giant brings ‘real magic’ messaging to life through packaging, passion points and community engagement, to stay fresh and relevant for younger generations.

The final part of our series unpacks the strategic challenges, consumer behaviours, cultural shifts and creative thinking that are propelling the industry forward.

Successful creative work hinges on groundbreaking ideas, as well as the teams and cultures driving them. Learn how, with skilled leadership and diverse perspectives, you can create environments where creativity flourishes.

This report will show you how to side-step soulless creative and merge innovation with heart – resulting in work that resonates, in both hi-tech and lo-fi solutions.

Learn how to identify and maximise opportunities for business growth – backed by insights from Cannes Lions 2024 and the best of this year’s Lion-winning work.

Chaka breaks down the 5 pieces of work that have defined her career thus far, and how the urge to forge connections set her on a course to win multiple Lions – and make history.

In this episode, Cindy Gallop takes LIONS CEO Simon Cook through the work that’s helped her inspire millions, innovate the meaning of product and purpose, and invent an industry for the future.

In this episode, Harjot sits with LIONS CEO Simon Cook to break down the stories of his Award-winning career, offer advice from his present, and look ahead to his future.

Listen to Anselmo Ramos, Co-Founder of GUT talk meltdowns, manifestation and mindset or, more specifically, how to develop a winning mindset for Lions and for life. We also find out why Anselmo decided to sell a majority stake of GUT.