Brand Experience and Activation > Touchpoints & Technology

THE EVERYDAY TACTICIAN

McCANN, London / XBOX / 2024

Awards:

Gold Cannes Lions
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Overview

Credits

More Entries from Gaming-Led Brand Experience in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
THE FIRST EDIBLE MASCOT

Live Brand Experience or Activation

THE FIRST EDIBLE MASCOT

POP-TARTS, WEBER SHANDWICK

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Gold Cannes Lions
MAYO HATERS

Consumer Goods

MAYO HATERS

NOTCO, GUT

(opens in a new tab)
Gold Cannes Lions
THE EVERYDAY TACTICIAN

Gaming-Led Brand Experience

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Gold Cannes Lions
PUB MUSEUMS

Tangible & Spatial Technology

PUB MUSEUMS

HEINEKEN, LEPUB

(opens in a new tab)
Gold Cannes Lions
RICE OF GLORY

Retail Promotions & Competitions

RICE OF GLORY

SUPER EXTRA, MARURI

(opens in a new tab)
Gold Cannes Lions
DOORDASH-ALL-THE-ADS

Retail Promotions & Competitions

DOORDASH-ALL-THE-ADS

DOORDASH, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
COORS LIGHTS OUT

Guerrilla Marketing & Stunts

COORS LIGHTS OUT

COORS BREWING COMPANY, RETHINK

(opens in a new tab)
Gold Cannes Lions
THE LAST BARF BAG

Brand-Owned Experiences

THE LAST BARF BAG

DRAMAMINE, FCB CHICAGO

(opens in a new tab)
Gold Cannes Lions
SWEETHEARTS SITUATIONSHIPS

Launch/Relaunch

SWEETHEARTS SITUATIONSHIPS

SWEETHEARTS, TOMBRAS

(opens in a new tab)
Gold Cannes Lions
SIGHTWALKS

Local Brand

SIGHTWALKS

SOL CEMENT, CIRCUS GREY

(opens in a new tab)
Gold Cannes Lions
CLEAN SPONSORSHIP

Social Behaviour & Cultural Insight

CLEAN SPONSORSHIP

CONSUL, DM9

(opens in a new tab)
Silver Cannes Lions
COORS LIGHTS OUT

Consumer Goods

COORS LIGHTS OUT

COORS BREWING COMPANY, RETHINK

(opens in a new tab)
Silver Cannes Lions
NAKED TRAILS

Consumer Goods

NAKED TRAILS

BEAR NAKED GRANOLA (KELLOGG CEREAL COMPANY), LEO BURNETT

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Silver Cannes Lions
THE GREENPRINT

Automotive

THE GREENPRINT

VOLKSWAGEN NZ, DDB NEW ZEALAND

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Silver Cannes Lions
RENAULT - CARS TO WORK

Automotive

RENAULT - CARS TO WORK

RENAULT, PUBLICIS CONSEIL

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Silver Cannes Lions
HANDSHAKE HUNT

Travel, Leisure, Retail, Restaurants & Fast Food Chains

HANDSHAKE HUNT

MERCADO LIBRE, GUT

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Silver Cannes Lions
THE ORIGINAL MOUTHFUL

Travel, Leisure, Retail, Restaurants & Fast Food Chains

THE ORIGINAL MOUTHFUL

MCDONALD'S, DDB SYDNEY

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Silver Cannes Lions
SOLAR IMPULSE - PRET À VOTER

Not-for-Profit / Charity / Government

SOLAR IMPULSE - PRET À VOTER

SOLAR IMPULSE, PUBLICIS CONSEIL

(opens in a new tab)
Silver Cannes Lions
CHARMOLOGY

Social Engagement & Integration for Live Experience

CHARMOLOGY

LUCKY CHARMS, VML

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Silver Cannes Lions
ALDIDAS

Social Engagement & Integration for Live Experience

ALDIDAS

ALDI UK, McCANN MANCHESTER

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Silver Cannes Lions
THE INVINCIBLES / IPHONE

Use of Mobile & Devices

THE INVINCIBLES / IPHONE

APPLE, TBWA\MEDIA ARTS LAB

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Silver Cannes Lions
INFLATION COOKBOOK

Customer Acquisition & Retention

INFLATION COOKBOOK

SKIPTHEDISHES, DENTSU CREATIVE

(opens in a new tab)
Silver Cannes Lions
THE LAST BARF BAG

Live Brand Experience or Activation

THE LAST BARF BAG

DRAMAMINE, FCB CHICAGO

(opens in a new tab)
Silver Cannes Lions
DREAMCASTER

Live Brand Experience or Activation

DREAMCASTER

AB INBEV - MICHELOB ULTRA, FCB NEW YORK

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More Entries from McCANN

24 items

Grand Prix Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Targeting, Insights & Personalisation

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

(opens in a new tab)
Grand Prix Cannes Lions
EAT A SWEDE

Fiction Film: 5-30 minutes

EAT A SWEDE

SWEDISH FOOD FEDERATION, McCANN

(opens in a new tab)
Grand Prix Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Design-driven Effectiveness

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

(opens in a new tab)
Grand Prix Cannes Lions
THE EVERYDAY TACTICIAN

Launch/Relaunch

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Grand Prix Cannes Lions
THE EVERYDAY TACTICIAN

Gaming

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Gold Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Brand & Communications Design

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

(opens in a new tab)
Titanium Cannes Lions
THE EVERYDAY TACTICIAN

Titanium

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Gold Cannes Lions
FIT MY FEET

OTC Products

FIT MY FEET

BUCKAROO FOOTWARE, McCANN

(opens in a new tab)
Gold Cannes Lions
FABRIC OF ENGLAND

Data Storytelling

FABRIC OF ENGLAND

SHOW RACISM THE RED CARD, McCANN

(opens in a new tab)
Gold Cannes Lions
THE EVERYDAY TACTICIAN

Gaming-Led Brand Experience

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Gold Cannes Lions
FIGHTING TO REMEMBER

Use of Gaming / Streaming Platforms

FIGHTING TO REMEMBER

ZIKARON BASLON, McCANN

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Gold Cannes Lions
FIGHTING TO REMEMBER

Innovative Use of Influencers

FIGHTING TO REMEMBER

ZIKARON BASLON, McCANN

(opens in a new tab)
Gold Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Cultural Insight

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

(opens in a new tab)
Gold Cannes Lions
#OPTINK

Cultural Insight

#OPTINK

JUNGE HELDEN E.V., McCANN

(opens in a new tab)
Gold Cannes Lions
GOLF

Home Appliances, Furnishings, Electronics & Audio Visual

GOLF

PIONEER, McCANN

(opens in a new tab)
Silver Cannes Lions
THE EVERYDAY TACTICIAN

Data-Enhanced Creativity

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Silver Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Quality Education

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

(opens in a new tab)
Silver Cannes Lions
#OPTINK

Not-for-profit / Charity / Government

#OPTINK

JUNGE HELDEN E.V., McCANN

(opens in a new tab)
Silver Cannes Lions
#OPTINK

Not-for-profit / Charity / Government

#OPTINK

JUNGE HELDEN E.V., McCANN

(opens in a new tab)
Silver Cannes Lions
EAT A SWEDE

Non-profit / Foundation-led Education & Awareness

EAT A SWEDE

SWEDISH FOOD FEDERATION, McCANN

(opens in a new tab)
Silver Cannes Lions
PEPITO

Use of Print

PEPITO

GFR MEDIA, McCANN

(opens in a new tab)
Silver Cannes Lions
#FREECUTHBERT

Real-time Response

#FREECUTHBERT

ALDI, McCANN

(opens in a new tab)
Silver Cannes Lions
ADLAM: AN ALPHABET TO PRESERVE A CULTURE

Creative Effectiveness for Good

ADLAM: AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

(opens in a new tab)
Silver Cannes Lions
13 MINUTES

Content Creation & Production

13 MINUTES

CZECH INSURANCE ASSOCIATION, McCANN

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