AB InBev: The Creative Debrief

In this special festival edition of The Creative Debrief, learn how AB InBev transformed its way of working to be crowned Cannes Lions Creative Marketer of the Year 2022. Read how creativity drives impact for the world’s largest brewer – home to brands including Budweiser, Corona, Michelob. You'll discover themes from winning work where AB InBev has invested in ideas for good, built strong partnerships and acted with agility. And you'll get all the data around Lion wins - including which work has won the most and in which Lions.