Burger King: The Creative Debrief

Under the leadership of Fernando Machado, Burger King's marketers brought home 144 trophies. As Machado leaves the business, we look at some of the brand's Cannes Lions highlights, its approach to communities and its commitment to PR-worthy creativity. Offering actionable take-outs for marketers, the report features exclusive insights from Machado himself, plus data showing which of Burger King's agencies have won the most Lions in which categories.