IKEA: The Creative Debrief

Discover how IKEA has invested in emotion and humour to maintain its position as the world’s largest furniture retailer. Get the inside track on how it focuses on families, how it makes its media channels work extra hard and how it works alongside customers on sustainability efforts. Packed with takeaways from the flatplack giant’s multi-Lion winning work, as well as data from IKEA’S Cannes Lions performance since 2018, learn from this brand that’s now worth more than $20 billion.