Cannes Lions
JUNG von MATT, Berlin / NBC / 2008
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A good thriller never gives too much away, as it creates suspense by bringing the viewers' anticipation and imagination into play.Our commercials for the Action & Suspense Channel 13TH STREET aim at achieving exactly this. By telling only the beginning and the end of dark stories, their climatic events don't reveal themselves, until both ends of these stories are put into context in the viewer's mind.
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