Syfy decided to create a pop-up experience in the Gaslamp Quarter – outside the Convention Center via partnership with Mary Jane’s Café at the Hard Rock Hotel. Inspired by the fictional café in Syfy’s popular series, Eureka, Syfy seamlessly transformed the restaurant into an immersive experience dubbed “Café Diem by Syfy,” a fully operational new dining experience.One-of-a-kind Syfy immersive experience, featured: •Signs (inside/outside) replaced with Café Diem by Syfy•Syfy creative floor-to-ceiling, including on tables, chairs, and walls •Branded napkins, coasters, barware•Limited-time menus with all items featuring Syfy-inspired names •Syfy content on TVs

Café Diem resulted in 9,000 guest checks (serving tens of thousands of fans) during the course of the convention, tripling the restaurant’s sales from the prior year. Based on its central location, it is estimated that over 150,000 people passed by the venue.Café Diem amplified beyond San Diego through social media, generating an array of Tweets and Facebook updates.

Articles and interviews appeared in numerous trade and consumer media publications, websites and local media outlets, all taking notice of Syfy’s unique Comic-Con activity generating well over 59M impressions.

Café Diem by Syfy was an extraordinary success for the network.