Objectives:To create awareness throughout Asia for the 15th Asian Games Doha-2006 taking place in Doha Qatar.Concept:The torch, an instantly recognizable and universally understood symbol, being carried by representative athletes who morph into both real and mythical beasts of Asia to overcome obstacles on the long journey to the Games in Doha thereby exhibiting the attributes of the athletes themselves such as courage, agility, strength and power. Target audience:The Torch Relay Ad was conceived to inspire audiences of all age groups across the continent of Asia, a footprint of 3 billion potential viewers.