Cannes Lions

2012 CHEVY SILVERADO

GOODBY SILVERSTEIN & PARTNERS, San Francisco / CHEVROLET / 2012

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According to the Mayan calendar, the world is going to end in 2012. Our spot envisions the morning after. After the meteor shower. And the alien invasion. And the robot attack.From the charred rubble of the city a pair of headlights appear. An engine comes to life, and a Silverado emerges. A man and his dog set off to find the tribe of survivors. Unfortunately, one of the gang drove a Ford.If Barry Manilow’s optimistic crooning doesn’t give you hope, maybe Silverado will. And if you buy any of this ancient nonsense, you might wanna get one for yourself.

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