Cannes Lions

THE NEW EFFICIENT

COMMONWEALTH TEAM, Detroit / CHEVROLET / 2014

Case Film
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OVERVIEW

Description

The 2014 Chevrolet Cruze Clean Diesel gets such great gas mileage that you won’t have to spend a lot of time at the gas station. That was the premise for this spot that humorously uses the “Cheers” theme song to make the point that if you drive a Cruze Clean Diesel, nobody at the gas station will know your name.

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