By combing our real time price data with existing technology available in the world's largest search engine, we could actually prove that St1 offers the lowest gas prices and add value to the target group in a way we never seen done before.

We created a script feeded our data (real time gas prices) directly to Google and Google Maps. Searches on words on St1 or words relevant to St1 would then display prices directly in the search results.

St1's Real Time Gas Prices in Google target price savvy consumers in a way we never seen done before and we disrupted the way Norwegian are used to experience gas prices.

During the campaign period the sales increased by 2.2 percent compared with the same period last year. In a declining Norwegian fuel market, because of newer vehicles with reduced fuel consumption and transition to electric and hybrid cars.