Cannes Lions
DUKE, Paris / NISSAN / 2004
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Client's brief: 350Z is one of the key focus model for the Nissan brand identity. This launch campaign has to support the 350Z identity and its features. Marketing objectives: Make an impact in "classic" format with high visibility, a high level of impressions. Being understood and memorised by a double target: sportscar fans and wider Nissan target.
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