Create stronger bond between craftsmen and CARAVAN

CARAVAN is Nissan’s leading light commercial vehicle equipped with features for craftsmen such as Automatic Braking not yet offered by competition. However, craftsmen knew little of the vehicle. How can we create a stronger bond between craftsmen and CARAVAN?

We captured the scenes of craftsmen across Japan with consummate skills such as flat-plane carving of 8 micron in thickness and minuscule tops 9mm in diameter. And at the end of the movie, we showed the unbelievable parking skill using NISSAN CARAVAN.

Step 1 We interviewed all sorts of craftsmen across Japan to create this movie. This interview also helped the brand to build relationships between some of the influential craftsmen of Japan. STEP2 Released the movie STEP3 At the same time, we also released our research data which shows the shortage of craftsmen in Japan. This data proved that the movie wasn’t a simple web content and it was quickly picked up by the media. STEP4 This movie is now getting attention every time media focuses on craftsmen working on Tokyo Olympics.