Cannes Lions

NISSAN VEHICLE RANGE

GREY ZEST DIRECT, Sao Paulo / NISSAN / 2006

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Overview

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Overview

Outcome

As seeing in survey groups, Nissan relationship programme creates an amazing feeling of exclusivity, valorizes the client status and highly contributes to brand-loyalty in Brazil. Here are three great testimonials:“Receiving a package like this proves Nissan’s sophistication and superiority to everyone in the market; it proves that is an outstanding company, that saves no money in sending this kind of material, compatible with its high-level products.” “It’s a mailing to a few selected clients, not something the doorman delivers in each apartment.” “Ecotrip is awesome, we feel the adventurous spirit in overcoming challenges with the car.”

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