The Fiat 500 hand dryer gave the target audience a chance to experience the Start&Stop system in real life. It perfectly fits to the overall positioning of the Fiat 500: "Some little things are magic".

The Fiat 500 hand dryer was distributed around Frankfurt, but since the hand dryer was part of a integrated campaign, we could not track the specific results. Overall, the campaign helped to make the Fiat 500 one of the most successful cars in Germany - including noticeably more clicks on www.umwelt-fiat.de