Cannes Lions

60 Million Dots

McCANN HEALTH, London / GLAXO SMITH-KLINE / 2023

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Overview

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OVERVIEW

Background

The Infanrix Hexa vaccination has protected over 60 million babies during the last 20 years against six serious childhood diseases.

To celebrate this incredible milestone, we launched an emotive film speaking directly to healthcare professionals, so they could recognise the importance of this success – ultimately encouraging them to speak to their patients about the value of infant vaccination.

Execution

The animation represents a journey of a tiny dot representing a life-saving vaccine, as it travels through a mesmerizing world of 60 million dots, each one symbolizing a vaccine given to an infant. The digital animation brings to life the beauty and power of Infanrix Hexa, as the dots transform into the faces of happy, healthy babies. 

This visually stunning film is a tribute to the incredible achievements of medical professionals who have safeguarded the lives of millions of children with Infanrix Hexa. It also delivers a crucial message to healthcare providers about the crucial importance of vaccination in protecting vulnerable infants. 

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