We hear a woman, aged 30 or so, speak to us in a calm and sad voice. She tells us her story, that of an accident in which she could have lost her son :

Late taking her boy to school, she forgets to fasten his seat belt and starts driving. But things don't go as planned, and she's unable to avoid an accident. The child, unattached, is catapulted onto the front seat. Thankfully, he's not seriously injured, but both mother and child will remain psychologically scarred by the accident.

The spot ends with a message addressed to all parents : "for the safety of your children, redouble your vigilance."