Cannes Lions

A DOG'S LIFE

OGILVY & MATHER INDIA, Mumbai / WORLD FOR ALL ANIMAL CARE AND ADOPTIONS / 2015

Presentation Image
Online Video
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Overview

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Credits

OVERVIEW

Description

A GoPro camera strapped to a homeless dog captures the dangers, the despair and the cruelty it faces on the streets of Mumbai. Through a series of events, the film shows the nightmarish reality of these unfortunate canines. The film horrifyingly ends with the dog getting run over by a vehicle when it tries to cross a busy street. As the poor dog whimpers in pain, this appeal appears: Just another day in the life of one of the 250,000 stray dogs on the streets of Mumbai. Please. Adopt a stray.

Execution

“How would you survive a life on the streets? Would it be easier than this? Take a look.”

These words accompanied the video that was uploaded on the official YouTube channel and Facebook page of World For All. The official WorldForAll Twitter handle also tweeted about the video. WorldForAll has over 60,000 Facebook page likes and over 3000 followers on Twitter.

Outcome

It’s just been days since the video was released and it is going viral. The video has received thousands of comments expressing outrage, despair and calls for urgent action.

Views at the time of filling this form: YouTube 9,56,230+ Facebook 1,70,310+.

It has been already been shared over 90k times and has been covered by popular blogs and news sites, both in India and across the world.

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