Mumbai, a crowded city with not just people but many strays. Strays that get neglected and over period of time get seen as nuisance, but not by all. World For All through Adoptathon wants to inspire co-existence between stray animals and the people of Mumbai. Adoptathon simply helps in finding loving homes and creating compassion for strays.

We decided to use negative space in our communication to simply illustrate the point. Instead of using regular vector graphics to show positive/negative space, we decided to make it real by shooting people in a backlit photography set up. We sent our message (There's always room for more. Adopt) by forming simple silhouettes of animals like dog, cat and rabbit between people.