Dogs are known to be therapeutic. They are mood-lifters and can bring a smile to one's face. There are so many people in India who are leading lonely and stressed-ridden lives. Our objective was to talk to these people and tell them that – when you adopt a dog you bring joy into your life.

To communicate our idea we chose a simple yet fresh style. With the use of water-colours, we created silhouettes to symbolize depression - which is the mood of the protagonist. But when you the see the communication in its entirety, the message is positive and uplifting.

The campaign was very well received by dog lovers. There was a lot of buzz about the

campaign online with websites talking about it and online pet magazines covering it.