Cannes Lions
DENTSU, Tokyo / FUMAKILLA / 2005
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In 2005 a high pollen count is expected to hit Tokyo, Japan. Many people who suffer from pollen allergies are very concerned about this. We combined adverts with newspapers and a website to increase awareness of this issue. This media-rich banner has been one of the most effective ads. In it, a couple move towards one another – when you click the action button they kiss.
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