Eurobest
WIKTOR LEO BURNETT, Bratislava / HEINEKEN / 2016
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Zlaty Bazant 73 is a new beer brewed according to the brands
oldest recipe from 1973. The new beer recieved a campaign just
like in the 70s. To be as authentic as possible, we found an
outdoor solution everyone will remember - store window display in
a shopping mall from the communist era. The store display also
invited people to the pop-up Pub 73, where they could be among
the first to try the new Zlaty Bazant 73.
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