As a brand with a history of supporting the LGBTQ community, Absolut is committed to celebrating love of all kinds. Through Absolut’s brand message of Transparency, we are committed to championing truths that haven’t had the recognition they deserve.

To tell the story of what love means today and demonstrate the infinite types of love, we collaborated with Absolut and illustrator Armando Veve to create an eye-catching silhouette of the iconic Absolut bottle that celebrates the brand’s inclusivity message.

This beautifully illustrated piece features a variety of characters, greenery and floral elements to show that “Love doesn’t follow a recipe.” This headline speaks to the brand’s overarching Transparency message and represents how all types of people, relationships and love make the world more flavorful. The illustration is an unapologetic celebration of love, unity and connectedness in all its forms – a diverse mass of characters embracing to form the iconic bottle shape. Blooming plant structures weave through bodies, holding the masses together. Plants become anthropomorphic with human qualities and vice versa, representing a flourishing community rife with imagination, “otherness” and diversity. The piece celebrates love in all flavors with characters from all walks of life.