The campaign theme is the well-known song 'Santa Clara clareou' ('Santa ClaraIlluminated'), written by one of the most famous artists of Brazilian popularmusic, Jorge Ben Jor.Inspired by the Kirigami technique, with watercolor illustrations of culturalicons from the two regions' major urban centers, the film is a sequence thatmixes computer animation with scenes from regional life and folklore. The outcome is a thrilling production which is fascinating both for the song andbeauty of its creation and execution.