Cannes Lions
THE PARTNERS, London / DELOITTE / 2009
Overview
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Credits
Description
Create a corporate screensaver for 160,000 Deloitte employees thatexpresses their brand positioning of ‘Always One Step Ahead’.
Execution
PlanetSaver is a bespoke application that sends Deloitte’s 160,000 machines to sleep when they are inactive. It then automatically sends a centrally monitored live feed of the organisation’s total worldwide savings – of cumulative energy, Co2 and cost – every time you log back in.PlanetSaver is the biggest Green initiative of its kind in the World.
Outcome
Results not yet known.
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