Cannes Lions
THE EDGE PICTURE COMPANY, London / DELOITTE / 2016
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‘Ask Yourself’ is a thought-provoking internal communications film, designed to support and promote Deloitte’s inclusive culture - where all its people are actively encouraged to thrive, develop and succeed based on their talent, regardless of ethnicity, gender, sexual orientation, or any other dimension used to differentiate people from one another.
This short film uses no spoken dialogue, instead using special effects, make up, physical moves, lighting changes, costume changes and digital FX to create an attention grabbing and thought provoking film that speaks for itself. Each of the specific effects where designed to enhance the message, rather than over power it. Underneath all of the effects and trickery, it’s the drama performance and emotion of the actors that shine through, giving the film the impact and power it exudes.
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