Leverage on the JiePang technology, location base social network which sync with Facebook and Weibo, tailor-made a series of virtual “all in” badge for targets to collect through “check-in” and share to their social networks. To tie-in their “all in” moments, the virtual badge were strategically setup in the entertainment places, sports court, shopping mall, cinema, food and dining location and also adidas shop.

Once they check-in, they can collect a designated “all in” badge and are required to share in social network. Besides, a ranking table was available for sharing and competes with their friends, and finally, adidas coupons and real badge sets would be rewarded for the top “check-in” participates.

Strong engagement level and word-of-mouth were achieved in the campaign. Over 28,000 check-ins in different “all in” places with 18,000+ unique users. Over 100,000 synchronisation to different social networks includes Facebook and Sina Weibo. Lastly, huge free editorial exposure was found in print and online media.