Challenge:Promote HSBC Investment Roadshow and get IFA’s and investors to attend the eventObjectives:Engage this niche time-poor target audience of IFAs and investors.Inform them of the HSBC Investments Roadshow.Get them excited about the events and want to attend.Meet attendance targets: 650 attendees across 7 events.Differentiate HSBC from its competitors through creative originality and standout which instantly engaged the audience and allowed them to immediately sign up to events within the creative ad unit.Roadshow was sold out within 1 week of activity running.“We were happy overall with the results of the Roadshow ….Online strategy played an integral part in achieving targets for Roadshow” Linda Rogers HSBC Advertising and Institutional marketing manager