It is difficult to differenciate yourself when you need to say that your web site is "under construction". But it is also an opportunity for you to entertain your audience while telling them you're not ready yet to show them what they are looking for.Objective: This is what DDB Colombia intends to do by doing an analogy between building technology and building realities. Comparing an average worker who builds a space on earth and an Art Director and a Technician who a web space. This is what we do every day, bring humanity to the digital age.