The "Signboards" campaign broke the traditional communication and rescued the signboard as a powefrul media among youngsters who, while fighting for an educational reform, demonstrated their art direction adn copywriting skills in signs that had high visibility and new covers. JWT creatives, to value the talent int his students signboards, painted linen cloths that were hung in the facade of JWT to say: They haven't finished school and already they are teaching us!

The commitment to make noise in a controverial subject generated a new glance towards JWT Chile and woke up the interest of the best advertising students who prioritize JWT as the agency to develop their professional practices. A percentage of these students are today hired in the agency.